Enter messages sent
Use the total audience included in this broadcast.
WhatsApp Broadcast Score Calculator
Free WhatsApp Broadcast Score Calculator
Turn delivery, read, reply, click, and opt-out data into one broadcast health score. See which part of the campaign needs attention before your next send.
Calculate your result
Calculate Your WhatsApp Broadcast Score
Enter messages sent, delivered, read, replies, link clicks, and opt-outs from one completed broadcast. The calculator returns a score out of 100, a health label, and the component rates behind the result.
Free to use · No signup required · Instant result
How it works
How to Use the Calculator
Add messages delivered
Enter how many successfully reached recipients.
Enter reads, replies, and clicks
Use data from the same campaign and reporting window.
Add opt-outs
Include recipients who unsubscribed or asked to stop.
Review the health score
Use it as a summary, then inspect every component rate.
Record the result
Compare it with a similar broadcast after changing one meaningful variable.
Do not combine unrelated campaigns. Different audiences, goals, and reporting periods make the result harder to interpret.
The calculation
Formulas Used by This Calculator
Delivery rate
Messages delivered ÷ Messages sent × 100
Read rate
Messages read ÷ Messages sent × 100
Reply rate
Replies ÷ Messages sent × 100
Click rate
Link clicks ÷ Messages sent × 100
Opt-out rate
Opt-outs ÷ Messages sent × 100
The example 1,000 sent, 940 delivered, 680 read, 85 replies, 120 clicks, and 8 opt-outs produces 94% delivery, 68% read, 8.5% reply, 12% click, and 0.8% opt-out. Use the individual rates—not an assumed weighting formula—to decide what to investigate.
Check the denominator
Why Your Dashboard May Show a Different Read Rate
This tool divides messages read by messages sent. Some providers divide reads by delivered messages. In the example, 680 ÷ 1,000 is 68%, while 680 ÷ 940 is about 72.3%. Neither is automatically wrong; confirm the denominator before comparing results.
Directional, not official
What Your Broadcast Health Score Means
The score summarizes one broadcast and helps locate weakness in delivery, attention, action, conversation, or audience retention.
- Not Meta's official phone-number quality rating
- Not a WhatsApp compliance certificate
- Not a delivery guarantee
- Not a conversion or revenue score
- Not proof that one campaign caused a business result
- Not a fair comparison between unrelated audiences
Read metrics together
How to Interpret Common Patterns
| Pattern | Possible interpretation | What to investigate |
| Low delivery | Too little of the audience received the message | Contact quality, eligibility, delivery errors |
| Strong delivery, weak reads | The message arrived but did not earn attention | Timing, sender recognition, expectations |
| Strong reads, weak clicks | Readers saw too little reason to act | Offer, CTA, destination |
| Strong reads, weak replies | The message did not invite conversation | Question, reply prompt, relevance |
| Good engagement, high opt-outs | Short-term response may damage audience health | Frequency, segmentation, consent |
| Healthy engagement, weak sales | Engagement did not become an outcome | Follow-up, qualification, booking or checkout |
Match the metric to the goal
Which Metric Matters Most?
Website traffic
Prioritize link clicks and conversions after the click.
Sales conversations
Prioritize reply rate and the quality of conversations.
Announcement
Read rate may matter most when no action is required.
Audience retention
Watch opt-outs even when clicks are strong.
Revenue
Track purchases, qualified leads, and bookings outside the score.
Before calculating
Check Your Data
- Use one broadcast and one reporting window.
- Confirm unique versus total clicks.
- Use consistent reply and opt-out definitions.
- Remember that disabled read receipts can reduce read data.
- Sent should be at least delivered, and delivered at least read.
- Avoid negative values and a zero sent count.
A fair comparison
How to Compare Two Broadcasts
Compare broadcasts with similar goals, audiences, markets, message types, sizes, and reporting windows.
- Record the baseline result.
- Choose the component rate tied to the campaign goal.
- Change one meaningful variable in the next broadcast.
- Wait for the same reporting window.
- Recalculate with the same definitions.
- Check improvement without a harmful rise in opt-outs.
Before the next send
What to Improve
Weak delivery
Review stale contacts, eligibility, and delivery errors.
Weak reads
Check timing, audience expectations, and sender recognition.
Weak clicks
Use one clear CTA and test the mobile destination.
Weak replies
Ask one specific, easy-to-answer question.
High opt-outs
Pause scaling and review frequency, consent, segmentation, and relevance.
Where the score ends
The Score Ends Where the Conversation Begins
A broadcast score explains what happened to the send. It does not answer customers who replied with questions, objections, booking requests, support needs, or buying intent. Dealism automation can handle consistent starting actions, while the AI Customer Agent continues the conversation using your business information. A person remains available when judgment is needed.
Calculate the campaign here. Let Dealism continue the conversations it creates.
Dealism automation ↗AI Customer Agent ↗WhatsApp automation guide ↗Dealism for WhatsApp ↗WhatsApp marketing tools for small businesses ↗
Start with Dealism →Frequently asked questions
Frequently Asked Questions
Is the calculator free?
Yes. Enter campaign totals and calculate without signing up.
Which numbers do I need?
Messages sent, delivered, read, replies, link clicks, and opt-outs from one broadcast.
Why use messages sent for read rate?
It measures reads across the full original send. Some dashboards use delivered messages instead.
Is this Meta's official quality score?
No. It is a Dealism campaign-health calculation.
Can the score measure sales?
No. Track purchases, qualified leads, and bookings separately.
How long should I wait?
Use a consistent reporting window that gives recipients time to respond.
Can Dealism answer people who reply?
Once a supported WhatsApp channel is connected, Dealism automation and the AI Customer Agent can help continue those conversations.
Dealism replies the second they message, sounds completely human, and quietly closes deals in the background.
Start Now
Every reply is a deal in the making.
Every reply is a deal in the making.
Every reply is a deal in the making.
